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Domino’s value range offers a choice of meal size that can provide a number of benefits to both the restaurant and its customers. For the restaurant, offering different size options can allow them to appeal to a wider range of customers with different appetite levels and dietary needs. This can lead to increased customer satisfaction and potentially higher profits.
For customers, having a choice of meal size can allow them to choose a portion size that is appropriate for their individual needs and preferences. This can be especially helpful for those who are trying to manage their weight, as it allows them to choose a smaller portion if they are trying to reduce calorie intake.
Additionally, offering a choice of meal size can allow customers to better control their food budget, as smaller portions may be less expensive than larger ones. It can also be a convenient option for those who may not have time to finish a larger meal, as they can choose a smaller size and take the rest home for later.
Overall, offering a choice of meal size can provide benefits to both the restaurant and its customers.